The global bath and shower products market size was valued at USD 48.83 billion in 2023. The market is projected to grow from USD 51.16 billion in 2024 to USD 79.96 billion by 2032, exhibiting a CAGR of 5.74% during the forecast period.

In maintaining personal health and hygiene, bath products have evolved from simple scrubbing soaps to novel bath salts and gels. Aromatherapy is gaining momentum among consumers supporting the adoption of fragranced bathroom products due to the rising concerns regarding body odor.

This information is provided by Fortune Business Insights™ in its research report titled “Bath and Shower Products Market, 2024-2032.”

Top Key Companies Covered in the Bath and Shower Products Market:

• Unilever (U.K.)
• Colgate Palmolive Co. (U.S.)
• Beiersdorf AG (Germany)
• Henkel AG & Co. KG aA (Germany)
• Natura & Co. Holding S.A. (Brazil)
• Procter & Gamble (U.S.)
• L’Occitane International S.A (Switzerland)
• Lion Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)
• Reckitt Benckiser Group plc (U.K.)

Information Source: https://www.fortunebusinessinsights.com/bath-and-shower-products-market-103302

Segmentation:

Bath Soaps to Hold the Maximum Share Owing to Widespread Availability

On the basis of product, bath soaps are cheaper compared to other types; hence this segment drives the market growth. The cheaper price and affordability of these products have made it a preferred choice among several developing nations such as India, Mexico, and various African countries.

Solid Segment to Dominate the Market Owing to the Huge Range of Products

Based on form, the market is divided into solid, liquid, gel, and others. The solid segment includes various products such as bath bombs, bars, salts, and petals. The attract customers and kids, soaps are prepared in various uniquely shaped solid bathing products with cartoon characters in attractive colors are gaining momentum.