The global Teeth Whitening Market size was valued at USD 8.14 billion in 2023. The market is expected to expand from USD 8.52 billion in 2024 to USD 12.77 billion by 2032, exhibiting a CAGR of 5.18% over the study period.

Tooth whitening is the cosmetic dental process emphasizing the alleviation of teeth color to improve their appearance. The increasing demand for cosmetic procedures for the maintenance of oral hygiene and health with the aging population is boosting the demand for teeth whitening products.

There was both positive and negative influence of the COVID-19 pandemic on the market. The closure or operation of many dental clinics at decreased capacity during lockdowns resulted in a reduction in professional tooth whitening services. Despite this, the pandemic placed high emphasis on personal grooming and self-care, leading to the demand for teeth-bleaching products.

Fortune Business Insights™ provides this information in its research report, titled “Teeth Whitening Market, 2024-2032”.

Top Company in the Teeth Whitening Market:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)
• Dabur (India)