The global tissue paper market size was valued at USD 90.99 billion in 2024. The market is projected to grow from USD 96.57 billion in 2025 to USD 154.54 billion by 2032, exhibiting a CAGR of 6.95% during the forecast period.
Maintaining cleanliness and hygiene at home relies significantly on the use of tissue paper. A key factor fueling the global demand for tissue products is the increasing awareness of the importance of sanitation and hygiene standards in both residential and commercial environments. Various tissue paper products are utilized in workplaces, catering venues, and hospitals to ensure cleanliness and safety. Consumers are now prioritizing hygiene products that effectively sanitize and protect against bacterial and viral infections, promoting overall health. The market is further expanding due to rising consumer interest in innovative tissue products that provide enhanced protection against germs and viruses.
Top Company in the Tissue Paper Market:
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Segments:
Segment for Bath & Toilet Tissue to Lead Due to High Usage of Cotton Towels And Napkins
The market is categorized by product type into facial tissue, paper towels, wipes, bath and toilet tissue, and others. The bath and toilet segment leads the market due to the prevalent use of cotton towels and napkins for bathroom sanitation. Additionally, there is a growing demand for high-quality tissue products driven by the expanding tourism sector and the modernization of the hospitality industry.
Due to an Increase in Corporate Housing Facilities, the Commercial Sector will Dominate the Market
The market is divided based on application into household and commercial uses. Commercial applications include industries such as hotels, restaurants, and offices. The commercial segment holds a significant market share, largely due to the extensive use of tissue products during meal service and table cleaning in hotels and restaurants.